Construction projects face a persistent problem: 35% of budgets vanish into rework and delays caused by design flaws (McKinsey, 2024). Mortenson, a $5B U.S. construction leader, turned this crisis into …
Imagine a world where food scientists in Zurich collaborate with marketers in São Paulo in real time, testing virtual snack prototypes without shipping a single sample. This isn’t speculative fiction—it’s …
The pharmaceutical industry faces a paradox: demand for vaccines surges globally, yet traditional production methods remain slow, costly, and rigid. Enter Pfizer’s groundbreaking use of VR-driven digital twins—a fusion of …
Imagine boarding a flight where your seat transforms into a virtual cockpit, or turbulence feels like a rollercoaster ride—enhanced, not endured. Lufthansa is pioneering this shift by integrating mixed reality …
Imagine a world where the line between primal instinct and survival horror blurs—a VR experience where gorillas aren’t just avatars but predators. Lethal Ape The Dark transforms Gorilla Tag’s playful parkour into …
Sleep tech is evolving beyond temperature-controlled mattresses (like Eight Sleep’s Pod 5) and ambient soundscapes. Enter Pillow: a mixed reality system that transforms bedtime into a customizable narrative journey. While …
Virtual reality horror isn’t just a genre—it’s an adrenaline-fueled experiment in human psychology. Five Nights at Freddy’s: Help Wanted VR arrives amid a surge of immersive terror experiences, from delayed …
Virtual reality sports are evolving beyond gimmicks—Spinball: 360 Tennis VR proves it. While titles like Merlin’s Chess blend fantasy with strategy, and Galactic Traffic Control experiments with immersive modes, Spinball redefines physicality in VR. …
Mixed reality (MR) is redefining gaming by blending physical and digital spaces—but few titles nail the balance between realism and creativity. Enter MiRacle Pool VR: a physics-driven pool simulator that …
Virtual reality has redefined gaming, transforming chess into magical duels (Merlin’s Chess) and survival into frostbitten trials (Frost Survival VR). But Knockout League VR isn’t just another genre twist—it’s a …